Blogging: An Opportunity to Showcase Your Personal Brand

I’m new to the blogging world, if you can’t already tell. When I created this blog about a month ago, it took me forever to decide how I wanted to set up the blog (I’m still moving things around). I spent hours trying to decide which colors to use, which images to include and which fonts I wanted my posts to be in. The whole process was exhausting and a bit overwhelming. I am a regular reader of blogs, typically fashion blogs, and for some reason I assumed setting up a blog would be a “walk in the park”. Well I found out it is most definitely not that! Creating a blog is a huge undertaking that requires a lot of careful planning because in a way it is a form of personal representation. A blog is an extension of its creator and the things they care about. A blog is an opportunity for the creator to show off his/her personal brand and connect with his/her followers in a less formal internet setting. Because of this, people, including myself, invest a great deal of time (and in some cases money) into creating a great blog.

Some of the best blogs are those that allow the creator’s personal brand to show through. Just by reading their posts and viewing their pictures you almost feel as if you know everything about them. Just by reading their blog you understand what their personal brand is all about.

If you find yourself tasked with creating a blog, like I was, below are 3 tips that I found helpful when creating my own blog.

1) Discover what your personal brand is
2) Include a variety of media (pictures, videos, links)
3) Create post topics that reflect your personal brand

Discover What Your Personal Brand Is
Discovering what your personal brand is can be a tough task. It takes time and a great deal of introspection but it is well worth it because it will not only help you in creating a blog but it will help you throughout life. Your personal brand is basically all of the promises that you represent. It is a sum of who you are, what you represent and what you stand for. A well-defined personal brand will help dictate what types of post your write, which topics you cover and how you approach those topics. It can also aid in you in deciding how to set up your blog.
Include a Variety of Media
Videos, pictures and links are a great way to showcase your personal brand on your blog. One of the quickest ways to get to know a person is to view their pictures and see the types of videos they watch. Just from viewing these forms of media you can find out about a person’s sense of humor or tell which issues are most important to them. For example, if you are really big into environmental conservation, post pictures of yourself in a nature conservatory or post videos describing the harmful effects of deforestation. Including various forms of media can help to further highlight your personal brand.

Create Topics that Reflect Your Personal Brand
Blogs posts are the crux of your blog, so make sure they represent you and your personal brand. Cover topics that are most important to you but remember to always let your personal brand show through in posts. For example, if service is a large part of your personal brand, include a variety of posts that discuss service related topics. Include posts on upcoming service projects or posts highlighting everyday heroes who make a different in their communities though service groups. Consider allowing blog readers to suggest future service projects and perhaps highlight small acts of service from around the world. Use your post wisely and remember to let you brand personality shine through.


One thought on “Blogging: An Opportunity to Showcase Your Personal Brand”

  1. As someone who is also not familiar with blogging, I found this entry to be a great explanation of what blogging CAN be (but often is not). Many people, I think, are intimidated by the writing aspect. As a writer by profession, that isn’t the part that bothers me personally, BUT I can see where it can certainly get in the way. I think, ideally, you have to get out of your own head and stop being hyper-critical and really work to allow who you are to shine through. (And no, that doesn’t come easily!) Everything else is just filler if the blog isn’t allowed to be an extension of who you really are. Novice bloggers would do well to start with topics they’re passionate about first and see where their interests take them. When you’re passionate about a topic, the writing is second nature – and the reader can feel the heart behind it!

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