The Power of Pinterest

If you are like me, you have loved Pinterest from the very first moment you pinned your first pin. I was introduced to the site during my senior year in college by a friend. During that time I was on a self-imposed shopping fast (I had given up shopping for 40 days) and I was going through serious withdrawals. All I could think about was shopping, so I decided to turn to Pinterest. I would sit with my laptop for hours and just pin all of the clothes that I wanted to buy. I know it sounds silly (and like I have a bad shopping habit) but it really was a great outlet. Almost four years later, I still use Pinterest on a regular basis but now my reasons for using it have changed. Today, I mainly use it as a resource to find DIY project, design inspiration, recipes and as “modified” search engine to research companies.

When it comes to my love affair and addition to Pinterest I am definitely not alone. There are over 70 million worldwide Pinterest users, although the majority of users live in the United Sates. Of these users  97% are women and less than 3% are men. It is clear to see that the ladies LOVE Pinterest!!! In fact according to a 2012 Forbes article and information published by Power Of Pinterst.com, women are drawn to Pinterest over other sites like Facebook and Twitter because it is:

  1. Simple, Clean and Fuss Free,
  2. And it is relaxing
  3. It is easily accessible
  4. It is easy to become popular
  5. It inspires visitors to become more creative.

(Check Out this Great Inforgraphic!)

The Power of Pinterst

While women have really embraced Pinterest, more and more companies are beginning to see its potential benefits and are now incorporating it into their social media strategies. Companies such as Nordstrom, Whole Foods,  P&G, Target, DWS and a host of others have used Pinterest to promote their product mix, gain customer insight, interact with customers and to strengthen their brand image.

Outside of using Pinterest to search for items and products and promoting brands, people and organizations alike  have become very creative in the way that they use Pinterest. Pinterest parties are growing in popularity (parties where people get to gather to create Pinterest inspired DIY projects while enjoying Pinterest inspired food and drinks) while some educators have found ways to incorporate Pinterest into their curriculums.

If you are one of the people who have never checked out Pinterest I implore you to go check it out…GO NOW! Look around the site, checkout the accounts of your favorite brands, explore new topics and connect with friends. Let me know what you find!

If you need some help getting started, below is a list of a few of my favorite Pinterest pages (including my own).

Design Sponge

Nordstrom

Whole Foods

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Tell me what you think!

 

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