Tag Archives: Social Media

#AmazonCart

Learn more about the recently launched AmazonCart program.

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Amazon and Twitter: Shopping on Amazon via Your Twitter Account

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On Monday, Amazon introduced a new program that will allow its members to add Amazon items to their shopping cart via their Twitter accounts. The program is not the first of its kind, but it is the most recent program in a string of programs offered by top companies who hope to increase their bottom lines by capitalizing on the power of social media. The program which was announced last week, allows Amazon customers to use the hashtag #AmazonCart to reply to product posts. The item in the post is then added to the person’s Amazon cart. Once the item is added, the customer then receives a confirmation tweet as well as a confirmation email. It is unclear at this point if this program will be successful or not. Only a handful of customers have signed up for the program and neither of the stock prices for Amazon or Twitter rose significantly indicating that market does not consider this a groundbreaking program.

 While this program and others like it have the potential to change the way we shop and interact with one another there are a few things about this program that should be considered/questioned. First, one should consider their privacy when using this program. While it is unclear to what degree a customer’s information will be shared between Amazon and Twitter, customers should suspect that some of their information will be shared between the two sites. In the wake last year’s Target security breach and the collection of online/phone data by the NSA there is has been growing concerns regarding online privacy and the protection of personal information. Already one Twitter follower has indicated that they will not be signing up for this program for this very reason.  Also, because of the nature of this program, customers’ purchases are displayed on their timeline for all of their followers to see. While this is a great way for Amazon to spread the word of its products and programs, a person’s followers are able to see and keep track of their Amazon purchases.

Secondly, from a marketer’s standpoint, one must consider if this program will be effective. While the use of #AmazonCart makes it easy for Amazon shoppers to add items to their cart, it does not further encourage them to complete their purchase. According to Forbes, nearly 79.3% of shopping carts never make it to checkout. So while the program may be great at getting customers to add items to their cart it may not be so great in encouraging them to make a purchase.

 What are your thoughts on this program? Are you planning on signing up for this program? Check out this promo video for this program in the video bar. Leave a comment and let me know.

Emerging Media Usage Around the World

Every county wants to be the best. Every country wants to say that their citizens are the smartest, the fastest, the most innovative and the most technological advanced nation on Earth. The United States is no different. We pride ourselves on our ingenuity, our ability to create and our ability advance society. We claim that we are the most technological advanced nation on Earth and that our innovations revolutionize the way we live. We take pride in being early adopter of emerging media technologies.

Below is a series of graphs, charts, and images that show how the United States measures up against other nations when it comes to the adaptation and use of Emerging Media technologies. Do any of the findings surprise you?

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The Power of Pinterest

If you are like me, you have loved Pinterest from the very first moment you pinned your first pin. I was introduced to the site during my senior year in college by a friend. During that time I was on a self-imposed shopping fast (I had given up shopping for 40 days) and I was going through serious withdrawals. All I could think about was shopping, so I decided to turn to Pinterest. I would sit with my laptop for hours and just pin all of the clothes that I wanted to buy. I know it sounds silly (and like I have a bad shopping habit) but it really was a great outlet. Almost four years later, I still use Pinterest on a regular basis but now my reasons for using it have changed. Today, I mainly use it as a resource to find DIY project, design inspiration, recipes and as “modified” search engine to research companies.

When it comes to my love affair and addition to Pinterest I am definitely not alone. There are over 70 million worldwide Pinterest users, although the majority of users live in the United Sates. Of these users  97% are women and less than 3% are men. It is clear to see that the ladies LOVE Pinterest!!! In fact according to a 2012 Forbes article and information published by Power Of Pinterst.com, women are drawn to Pinterest over other sites like Facebook and Twitter because it is:

  1. Simple, Clean and Fuss Free,
  2. And it is relaxing
  3. It is easily accessible
  4. It is easy to become popular
  5. It inspires visitors to become more creative.

(Check Out this Great Inforgraphic!)

The Power of Pinterst

While women have really embraced Pinterest, more and more companies are beginning to see its potential benefits and are now incorporating it into their social media strategies. Companies such as Nordstrom, Whole Foods,  P&G, Target, DWS and a host of others have used Pinterest to promote their product mix, gain customer insight, interact with customers and to strengthen their brand image.

Outside of using Pinterest to search for items and products and promoting brands, people and organizations alike  have become very creative in the way that they use Pinterest. Pinterest parties are growing in popularity (parties where people get to gather to create Pinterest inspired DIY projects while enjoying Pinterest inspired food and drinks) while some educators have found ways to incorporate Pinterest into their curriculums.

If you are one of the people who have never checked out Pinterest I implore you to go check it out…GO NOW! Look around the site, checkout the accounts of your favorite brands, explore new topics and connect with friends. Let me know what you find!

If you need some help getting started, below is a list of a few of my favorite Pinterest pages (including my own).

Design Sponge

Nordstrom

Whole Foods

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Tell me what you think!

 

Access to Emerging Media

 

So emerging media is supposed to be the next best thing, right? Interactive videos are supposed to revolutionize the way view video content by allowing us to break down the barriers of communication. Social media is supposed to revolutionize how we connect with one another and explore the world around us and interactive websites and advanced search engines are supposed to make searching for information easier than ever before. Together, all of these different forms of media are supposed to help propel society to the next level and usher us into a new age where we are smarter, more skilled researchers and better equipped to analyze the world around us. All of that is fine and great but none of that can happen unless majority of society has access to these tools. We all know that more people than ever are online and have access to the internet. We know that there are 1.85 cells phones in use for every person on the planet (as of 2012). We know that there are 1.4 billion active Facebook users, but do we realize that there are millions people worldwide who don’t have access to the internet. And do we know that a significant portion of those people live right here in the United States.  In fact, according to reports 20% of people living in the US live without access to the internet. The majority of those without access are concentrated in the south.

The inability to access to the internet and use emerging forms of media is a real problem for many and one that can have a lasting impact on our society. Not only does a lack of internet access have personal implications (the inability to pay bills online, the inability to conduct research and look up information, the inability to apply for jobs) but it also creates a social and economic divide between those with internet access and those without.  Just think about your everyday life and how much you rely on the internet for tasks. Just think, what if you didn’t have access to the internet to apply for a job? Or what if you were unable to apply for financial aid to attend school because you lacked internet access? How would you conduct research on complicated topics? Yes, all of these things can be done in person, however access to the internet allows people to complete these tasks using less time and money that if they had to complete them in person.

 “It’s 2014, why would anyone not have access to the internet?” Many may people ask this question. To those of us who are fortunate to have internet access it seems so farfetched that a person would not have internet access but the reality of the situation is that due to costs, location, and availability many people find themselves without access.  Of these limitations, cost is the primary factor. The Spotlight on Poverty and Opportunity writes that there is a strong correlation between poverty and one’s ability to afford internet access. The group found that a family with an income of $15,000 adopted the internet at a 32% rate. Furthermore, the group found that because of a lack of competition, internet provides have little to no incentive to lower internet prices therefore those living in poverty are unable to afford internet access.

If we are going to all progress into this new age where emerging media is king, what can we do to ensure that everyone has access to the internet and to these new technologies? Many cities (Richmond, California, Nashville, Tennessee just to name a few) are implementing programs were free internet access is provided for residents who are unable to afford it. Some places provide mobile internet centers that travel around cities and states providing computers and internet (for temporary use) to those without. Social media tycoons like Mark Zuckerberg  and others have discussed programs in which global internet access around the world is expanded. (Check out Google’s Project Loon) I personally think that for two hours a day, internet access should be free for all who are able to connect. Maybe, this is a farfetched idea, I don’t know, but I do know that as the internet and emerging media become more and more important to the functioning of our society, it will become even more imperative that all member of society are able to connect to the internet.

Emerging Media and Music

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How we connect with our favorite artists and their music today is so vastly different than how our parents and grandparents connected with artist in “their day”. Just 25 years ago, if you wanted to listen to music by your favorite musician or band your would have to go to the store, buy the artist’s record or tape and then play that record or tape on your tape or record player. Today going to a store to purchase music is almost unimaginable and actually playing music via a cd player is unheard of. If you think about it most kids between the ages of 10 and 15 have probably never bought a cd in their entire lives! How crazy is that!!!

How we listen to and consume music has changed so much over the years due in large part to emerging media and technological advances like the rise of social media, the growth of file sharing sites and the explosion of music streaming sites like Spotify and Pandora. Via social media sites, people can keep tabs on their favorite artist, find out about upcoming albums, listen to “unofficially released” music, and purchase tickets to upcoming concerts. How we connect with music has gone completely digital!

Not only have these new technologies changed how we listen and connect to music and musicians but they have revolutionized how music is shared and marketed. Instead of relying on publicity tours, promotional appearances and record label backed advertisements, artists both famous and unknown can virtually promote their music without ever leaving their house! Just think about all of the famous musicals that became famous off of their YouTube videos.  Because of emerging media, musical content is easier to get, more easily disseminated and more readily available.

While emerging media has impacted the music industry in innumerable ways, below are three of the most significant ways that I think emerging media has impacted the music industry.

The Rise of the IoT (Internet of Things)

The Internet of Things refers to the connection between physical products and internet. How does this affect the music industry you ask? Image you purchase tickets to a concert and the tickets are linked to one of your social media accounts. Then imagine that when you arrive at the music festival you are given a wrist band that is also linked to your social media account(s). Now imagine that while you are at the festival, every time you pass a “check-in station”  that is located near a stage where a band is playing your wristband updates your social media site’s status and lets your followers know what band your are listening to at the moment. Sounds kind of cool and futuristic right? Well this currently is being used at music festivals all around the world. Not only does keep festival goers connect to their social media followers but it also works to promote the music and artist in attendance at the festival.

Increased Ease of Self-Promotion via Social Media

If you were a new artist back in the day trying to make it big, becoming famous would have almost been impossible without the backing of a large and powerful record company. Today relatively unknown artist can garner large and loyal followers through self-promotion. Using social media sites and file sharing services artists can spread their music all around the world with only a few clicks. Social media is perhaps the best tool unknown musicians have to promote themselves and their music. According to The DIY Musician, there are 10 social media rules artists must following in order promote themselves and their music. I think by far three of the most important rules listed are:

Make sure your website in socially friendly

Post consistently

Have a conversation with followers/Engage with followers and fans.

Rise of Mobile Adoption

Today we can listen to music anywhere, at any time and on any device. Don’t have your favorite cd in the car, simply stream them music from your phone to your car’s stereo’s system.  At the beach and in need of some music, play the latest releases from your tablet or phone. There is literally no mobile device on the market today that cannot play music. Not to mention there are tons of music apps (applications) available to mobile users. In 2012, over 429 million dollars were made off of mobile apps. Mobile apps and music streaming via mobile devices and made music portable and easily sharable.  Not to mention they have created a new advertising outlet for artists and record companies. While in the past advertisements were limited to print publications and t.v, advertisements can now be placed on mobile apps and on mobile music sharing services.

 

In your opinion what are the top three ways in which emerging media has impacted the music industry (the creation, dissemination and promotion of music)?